Integration of a CRM system Bitrix24 into the business processes of the Innomat Company

The Innomat Company producing polyurethane foam automobile cushions came into the Russian market in 2019. They needed to automate the work of their managers due to staff expansion and the necessity to process orders quickly. Besides, the company’s executives wanted to control the operation of their Russian office in real time.

That was our first experience of a process solution integration at the initial stage of a company’s work. Usually our clients already have a long working experience and have faced particular problems with offline processes by the time they come to us to automate routine processes.

Purpose: the automation of business processes of the Innomat Company’s Russian office.

Tasks: to analyze appropriate CRM platforms; to integrate a CRM system into the business processes of the company; to customize the system according to the client’s requirements; to train the company’s staff; to install an automatic telephone system and open lines.

Solution: We analyzed the 6 most popular CRM systems and contacted the representatives of developers to evaluate the systems’ performance and the peculiarities of their customization. Having analyzed all the variants, we settled on the system Bitrix24.

Integration:

• Discussion and demonstration of the set of solutions to the client
• Purchasing a cloud version of Bitrix24
• Customization of the standard functionality according to the requirements of the client
• Training of the company’s staff
• Automation of processes for lead generation and drawing up reports
• Installation of a cloud automated telephone system and open lines
• Customization of the functionality according to the client’s needs

Our client got a convenient tool and organized the work of the staff in the CRM system. The things are humming in the Russian office of the Innomat company now: managers take phone calls, the customer base is growing, and the executives receive reports in real time and can adjust the company’s strategy promptly.

We continue working with the Innomat company performing monthly technical support, consultancy and integration of new services.