Development and promotion of the chain of soundproofing centers StP-Install

The client decided to launch a new project - a federal network of installation centers StP-Install.

Our task was to support and promote the project.

We analyzed the main competitors on the market and their target audiences. Special attention was paid to the characteristics of various materials, and installation techniques for automobile soundproofing and vibration insulation.

At the next step, we worked out and approved the project development and promotion strategy.

• We built a new website for the expanding network of installation centers StP-Install
• We developed a CRM system for client registration
• We organized and started promoting related social media groups and automobile forums threads
• We set up pay-per-click campaigns

In the nearest future we plan on:

• Integrating with 1C
• Introducing end-to-end analytics system