Working together with the “Standartplast” marketing department, we developed a presentation for the "Automechanika Frankfurt 2018" expo. The decision was to present the client’s expertise in vehicles soundproofing, and to demonstrate the end result at the expo. We chose the idea of the complete defeat of unwanted noise in all types of automobiles as a concept of our presentation.
To do that, we developed and prepared a custom demonstrational stand, on which a halfway soundproofed car was placed. For each part of the demo-car we placed a special X’Citer device, which projected the recorded sounds on the outside surface making it vibrate. Thus, a person sitting inside could hear the effect of the soundproofing, by comparing the treated and untreated surfaces of the car.
Additionally, we created a presentation website and wrote a video script in which a premium Audi A7 car was soundproofed, improving lab sound level test scores and making it even more comfortable for the owner.
StP presentation at the expo was supported via social networks as well. During the expo our team was updating the Russian language pages live from the location. As for foreign language pages, we developed them in accordance with a strategy set up by a SMM specialist.