Promotion of room acoustics business line

The “Standartplast” company decided to expand business and launch a new area – Architectural Acoustics.

We had a task to market the company’s products as soon as possible.

First of all, we studied the product line, the needs of the target audience, the entire market of home soundproofing and the level of competition.

At the next step, we developed a merchandising book and promotion materials: packaging, leaflets, printed materials, etc. Working together with the “Standartplast” specialists, we designed presentation equipment.

Next, we agreed upon an Internet marketing strategy. Following this strategy, we:

• optimized the website
• set up search advertising campaigns
• launched a partnership program with internet stores
• created social media groups and provided SMM services
• organized the creation of videos for the YouTube channel

To popularize the product, we suggested that the company should participate in the TV show “Perfect renovation”. Our team supervised ceiling soundproofing in the apartment of the show’s guest.

Currently we are:

• creating an online costs calculator
• developing the “Solutions” section of the website
• providing technical support for the website
• promoting the project online and offline