Development and promotion of the translation agency website
Link to the project: https://databridge.ru
The professional translation agency Databridge aimed to promote their website abroad. We analyzed the website and found out that it needed an upgrade before it could be promoted.
Purposes:the development of the company’s website and its promotion on the Internet in Russia and abroad.
Tasks: to create the concept of the website; to develop the functionality of language pairs and services selection; to create the content; to develop the website; to develop and implement the promotion strategy.
Solution: We decided to work together with the client to get the feedback promptly. Together we analyzed more than 20 websites of Russian and foreign translation agencies. Based on this analysis, we developed a unique frontend functionality.
For the website development we:
- assembled a team of 5 specialists
- involved field experts and professional translators
- evaluated websites of foreign translation companies
- created a functionality of language pairs and services selection
- prototyped the website
- together with the client, created the text content for all pages of the website
- created the design, and the client approved it at once
- built an adaptive website
- designed the website in three languages: Russian, English and German
- coded and tested the website
Thanks to in-depth projecting, fruitful work with the client and the involvement of Internet marketing specialists at the initial stage of the project, we managed to build a modern functional website ready for promotion.
For the website promotion we:
- developed an effective promotion strategy
- formed meta tags
- found the sites to test the ads
- created the content
- formed the budget for the test campaign
- started test promotional campaigns covering Russia, Great Britain, U.S. and Germany
Our cooperation with Databridge is ongoing. At present, we’re analyzing the results of test ads to detect their weak points and adjust the promotion strategy. We’ve already managed to increase the website traffic. However, we’re not going to stop and will continue looking for the clients for the translation agency in all possible niches.