Promotion of the Kids Point Project website
Kids Point is a Moscow-based service for parents and kids. Their aim was to promote their website on the Internet. The service accumulates the information about entertainments, restaurants, sports events and educational programs for children. The Kids Point project helps people living in or visiting Moscow to organize leisure activities for their kids quickly and easily.
Purposes: the increase of the website traffic and the brand awareness
Tasks: to analyze the website; to eliminate indexation problems; to set up the metrics; to form the semantic kernel; to optimize meta tags and snippets; to write the texts; to create a channel on Yandex Zen platform.
Solution: We assembled a team of 6 specialists and defined KPI. At the first stage, we analyzed the websites of the company and its competitors and defined the growth areas.
For the website promotion we:
- analyzed technical characteristics of the website
- detected and eliminated indexation problems
- formed a semantic kernel and allocated it to the website pages
- formulated recommendations to the website content
- created a channel on Yandex Zen platform to support the website traffic
- started working with meta tags and snippets
SEO means meticulous and long-term work. Within the next six months, we’ll dive into a breathtaking adventure around the Internet with a friendly client. We’re self-confident, we know exactly how to help our client, and we’re ready for a long and fruitful cooperation aimed at the development of the project.