Link to the website: https://dorbex.ru
Initially, the client applied for the promotion of the company’s existing website. We analyzed it, and found out that in order to increase the conversion rate, the project needed not only the promotion, but also the catalogue restructuring. Together with the client, we decided to renew the whole website.
Purposes: the development of the company’s website and its promotion on the Internet
Tasks: to design a new website and a new catalogue, to develop the website, to devise and start the promotion strategy
Solution: We assembled a team of 10 specialists. They analyzed the websites and catalogues of the largest competitors and offered an optimal variant of a new resource. When designing and programming, the team was in constant contact with the client. It helped us to think through and adjust all the details.
For the website development we:
- assembled a team
- had the former website’s weak points analyzed
- thought through the new website concept
- created the prototypes of the key pages of the new website
- designed the website in reliance with the client’s corporate style
- created cross-browser design
- programmed the catalogue, the cart, the advance reservation service, the sales feature and information sections of the website
- prepared the website content
- tested the website performance
We created a ready-to-promote modern high-performance website with unique features.
For the website promotion we:
- formulated the promotion strategy for the company’s goods and services
- collected keywords
- created meta tags
- set up the call tracking system
- created and structured the company’s accounts in social networks
- selected advertising platforms
- launched advertising campaigns
Our work with the client is ongoing. Our team provides information and technical support for the project. Besides, we improve the website in terms of its usability and develop new features: a quiz and a door constructor.