Development of the logo and corporate identity for the textile manufacturer Ivanovo Textiles

Our client gave us a task to develop their company’s logo and corporate style.

We visited their production and sales locations and thoroughly studied the textiles market in the region. Having analyzed the competition and their brands, our team decided not to use pastel colors (naturally, the most popular tints in the textile industry) in the company’s logo and style. Ultimately, we got rid of traditional textile industry symbols as well, such as looms, spindles, doilies, cloth rolls and flowers.

Using the client’s bright prints as a base, we ended up with an eye-popping magenta hue. While creating the logo, our designer was inspired by the freshly printed fabrics he had seen on the client’s production line. After forming the general idea, he gave the logo a memorable, active, dynamic form, and created a unique company sign.