The Family Amusement Center “A113” website development
Link to the website: https://a113.ru
The Family Amusement Center “A113” is one of the most popular places in Ivanovo. It has been working for many years, so it had already had an operating website by the time the pandemic started and changed everything. The owner chose not to lose time but to derive all the possible benefits from the situation by renovating the Center and designing a brand new modern high-performance and user-friendly website for it. Besides, the old one had a serious problem - it wasn’t adaptive, so the clients of the Center were not able to order cinema tickets using their smartphones.
Purposes: to renew the client’s company online presence.
Tasks: to redesign the website; to improve its usability; to upgrade the cinema tickets purchasing function.
Solution: We assembled a team of 7 specialists. Prior to the concept development, we had to find and study reference projects, and at this stage our team faced an unexpected problem - it turned out that there are very few examples of really good websites of amusement centers, as compared to cinemas’ websites. But we accomplished this task. By agreement with the client, we designed a new website in a neomorphism style, and added a possibility to choose a light or a dark theme - the feature many users loved when the website was launched.
For the website development we:
- assembled a team
- found and analyzed reference projects
- developed a concept of a new website
- created a unique style
- built a cross-browser layout
- developed a ticket purchasing function with a set of filters and automated calculation of unoccupied seats for social distancing observance
- expanded the ticket ordering period
- added the Apple Pay and Google Pay payment methods
- tested the website performance
We created a high-performance and stylish website which meets all usability requirements. The project weaves together the wide possibilities of the cinema ticket ordering form on any device and convenient navigation through all the services the Amusement Center offers. The client plans on adding a user profile and new sections to the website, so we’re looking forward to continuing the work with this project.
For the website promotion we:
- Conducted search engine optimization
- Created meta tags
The client has in-house promotion specialists, so we designed a ready-to-promote website for them to reach new customers.